About
Hell is what we go through. Her | Him is who we become through it.
Hell Her® came to me as the idea that we go through hell to become a higher version of ourselves. Looking back, I could see that some of the hardest experiences of my life had redirected me to a better place.
While creating the brand, I was tattooing 10-hour days and trying to build a new business, thinking, How am I ever going to do this? I have no time.
I painted the Hell Her® logo inside a heart surrounded by flames just days before a fire destroyed my tattoo shop and temporarily ended my tattoo career. The painting remained untouched in the black ashes, glowing red on a half wall.My hair stood on end. Was it a sign? A premonition? A manifestation?
Whatever it was, I knew I had to keep going with Hell Her®. Destruction forced a change I couldn’t do for myself. A week later, I learned Hell Her® had been incorporated on the exact day of the fire.
Recently, my voice-to-text kept turning Hell into he’ll and heal.
Hell. He’ll. Heal. Hell heals, that little accident became the beginning of Hell Him™
Hell Her® and Hell Him™ were created for the part of life nobody puts on the vision board. The loss. The detour. The WTF just happened?
When life knocks you completely off course, and you’re standing there wondering what the hell just hit you, it’s pointing you somewhere new.
Our Mission
is simple: to remind you that life has to burn the old plan before you can see what comes next.
Our clothing is a reminder for those tough moments.
What feels impossible today looks completely different from the other side.